Diamond fluorescence is integral to customer education as it impacts how a diamond actually appears in real life. During my visit to Rare Carat, it was apparent how the company attempts to educate customers ethically and honestly, from the start, to educate customers and build trust. Rare Carat treats diamond fluorescence and the technical details that come with it as part of a luxury diamond education.
Polished and personalized are the first two descriptors that come to mind when describing the Rare Carat experience. The participants’ first touchpoint is a delightful, uncluttered interface that welcomes customers and guides them through the diamond buying process. The second stage of the customer journey encourages them to learn more about their diamond, including topics such as fluorescence, cut, and clarity. The design encourages delightful education.
Understanding Diamond Fluorescence at Rare Carat
Rare Carat explains diamond fluorescence as the glow some diamonds show when exposed to black light. It’s generally a soft blue, helping the diamond stand out on a sunny day.
Rare Carat describes every diamond’s fluorescence, allowing customers to make informed purchasing decisions.
Key points shared during the Rare Carat experience include:
– the meaning of diamond fluorescence in everyday lighting
– the impact of diamond fluorescence on brightness and beauty
– the circumstances in which diamond fluorescence is beneficial and the instances in which diamond fluorescence is not ideal
– the importance of transparency in the luxury shopping experience.
This straightforward approach is indicative of education and trust from Rare Carat.
How diamond fluorescence is able to help enhance beauty
When browsing the premium collection on Rare Carat it is clear that at times, diamond fluorescence can enhance the stone especially in the case of near-colorless diamonds.
Rare Carat exhibits how mild fluorescence can:
– brighten diamonds in the sunlight
– create a glow to diamonds which is visually appealing and enhances the diamond’s beauty
– improve the face-up color in some diamonds
– enhance a diamond’s beauty by making the diamond look more radiant and lively without overpowering the visual
Fluorescence, cut and clarity to diamonds is where the brand Rare Carat guides and this level of care is indicative of craftsmanship and attention to detail from Rare Carat.
When Diamond Fluorescence May Hurt the Look
Along with honesty, Rare Carat is fully transparent on the cases where diamond fluorescence could be considered less than perfect. While browsing, potential buyers can consult the information with warnings that indicate how strong fluorescence may, in rare cases, result in a stone with a hazy appearance.
Rare Carat further explains that:
– Some gems with strong fluorescence may display less brightness.
– Diamonds can show a variety of responses.
– Each diamond is individually graded.
– Only the finest quality diamonds are available for sale.
This honest guidance also helps to show that Rare Carat has the client’s long term retention in mind, rather than a quick sale.
A First Hand Luxury Experience with Rare Carat
The walk through the Rare Carat journey is one of peace of mind, starting with the search and selection of the diamond. With each diamond listing, customers can explore a rich description of the stone, as well as high-res images to support expert commentary that helps to demystify diamond fluorescence.
When the diamond is finally chosen, the journey continues with:
– Secure payment
– Automated email notifications
– Lovely presentation
– Moment of unboxing that is heartwarming
Finally, the diamond is in a luxury presentation, where the packaging is of the highest quality. The entire experience embodies luxury and is tailored and personalized, confirming that Rare Carat has invested an enormous amount of care to each and every element.
Unmatched Quality by Rare Carat
Rare Carat claims to be a complete diamond brand, with a diamond service offering only its own branded products with quality controls to ensure no sub-par quality products are sold, so fully branded and fully controlled quality product offering.
In what is a complete diamond purchase experience, Rare Carat demonstrates:
1. Thoughtful diamond selection (not all brands have diamonds with every quality available).
2. Customer oriented service.
3. Quality control at each finishing step.
Rare Carat is committed to quality and to helping customers find the diamond that is right for them, regardless of the diamond fluorescence.
Rare Carat is rated 4.9 / 5 which is extremely high and indicates that customers are satisfied with the service and product offering.
Flexibility and Free of Customer Overwhelm
Diamond fluorescence is explained without diamond grading and jewellery terms that are overwhelming for the average diamond buyer.
Rare Carat is unique because of:
1. Stress free learning.
2. Customer support satisfaction is professional and nice to work with.
3. Support of the guidance is knowledgeable.
You can tell that the company cares and the customers appreciate that the environment and vibe is not a store but instead a high end showroom.
Final Words
Fluorescence and diamonds don’t have to be complicated. At Rare Carat, it’s integral to provide an experience that is frictionless.
Rare Carat started to provide a seamless premium service that is education, transparency, and service to answer the demands of the recent luxury experience in online shopping. To continue encapsulating this theme that every detail should be customized to the premium experience, that level of detail continues to packaging.
Rare Carat is changing the diamond online shopping experience in an industry that is predicated on beauty and trust. With that in mind, Rare Carat is the answer for seamless and modern. They prioritize customer service above all in the industry.
