Instagram is the most popular social media app for gaining exposure. It is common for people to use Instagram to share their lifestyle, hobbies or interests. Other users utilize Instagram to promote their businesses or brands, aiming to reach a wider audience.
In both cases, acquiring Instagram followers organically can be a time consuming and challenging process. In this article, we share three tips that will help you grow your Instagram followers in the UK and achieve stronger results. Let’s begin!
1. Optimize Your IG Profile for Discoverability
Your Instagram profile is the first thing people see when they tap your username. That is why you should maintain a professional profile.
- Select a username that is simple, easy to remember and relevant to your brand or content. Avoid using random numbers or symbols that make it difficult for others to find you.
- Your Instagram profile should include a concise and clear bio that explains what your profile is all about. Make your purpose clear by using words that describe your niche.
- Be sure that your profile picture is of high quality and accurately reflects the identity of your brand.
2. Use Instagram Reels to Boost Engagement
Nowadays, Instagram Reels dominate Instagram because it is more engaging and reach a wider audience.
- Create engaging Reels: Your Instagram Reels should be clear, engaging and visually appealing. You can showcase product demos, behind-the-scenes moments or music clips. Studies show that Instagram Reels can attract about 36% more engagement than other post types.
- Repurpose your content: Turn your best posts, customer feedback or tutorials into Instagram Reels for maximum engagement. Even a short testimonial or a simple how-to video can capture attention and help you reach thousands of new viewers.
- Stay on top of trends: You use trending music, challenges, or formats in your Instagram Reels, but always add your personal touch. UK audiences like content that is real and fresh.
3. Build a Real Community on Instagram
Instagram followers will stay loyal if they feel connected to you. Authentic and honest Instagram profiles get more support in the UK.
Engage with followers: Instagram Stories featuring polls, quizzes and questions encourage conversations and show that your Instagram profile is active by responding to comments, messages and mentions.
Collaborate with other Instagram users: By collaborating with creators, influencers, or local Instagram profiles in the same niche, you can extend your reach. Micro-influencers, with 10k–100k Instagram followers, are particularly effective in the UK due to their high engagement levels.
Encourage user-generated content (UGC): Encourage your Instagram followers to share their own photos and videos related to your content. Reposting their best work on your Instagram profile adds authenticity and makes followers feel like part of a community.
